Thread: Site Review

The first thing that annoyed me about the outside design was the color. That yellow gives me a headache! Sure... it's simple... and simple is usually good. But, I think your design with the changing pictures is much more professional looking. I like the new page with the color, and I think they are crazy if they go with the outside design... unless you want to annoy all your potential customers that is.

What in particular did they not like about the current design?

I like the "outside" design the least. I noticed that the drop shadow is curved at the bottom edges, but the box it's a shadow of isn't. A small thing, but irritating, for me at least!!

I'm undecided on the individual product images. I don't know if people coming to your site will know exactly what they're after. If they are then it might be easier to tell from an image rather than a product name. Difficult without knowing about your customers etc.

Could you maybe use smaller images on your design or have some flash scrolling section? Or have a look at MSN here where they have the "Discover more on MSN section, perhaps you could have the product images in something like that?

I also hate their Products Page, particularly the Conventional Products section. If I go to a company's website it's to find out information, not to be told for more information contact EMP. That just smells to me of we can't be bothered to do pages about these. Your product pages are streets ahead of the "outside" lot. Even on the old site.

I would maybe try a drop shadow round your new design as it tends to lift the content out of the page.

Just a small point but you missed the n out of testimonials on your link.

I agree with J on the menus. They're a little slow, but if you're losing those on the new design then I guess it doesn't matter.

It's a bit tricky if you don't know what they didn't like about the old design you did. Looks fine to me. Maybe it's that it didn't have any yellow in it...

All in all, if I was them, I'd be more than happy with the design they've got. Why they'd want to change it is beyond me...

It's both the shade and the use of it. It's overused on the "outside" site. I really like all of RR's comments. Very well thought out. I agree that they must be crazy to like the outside design. But... what can you do?

Originally Posted by BLaaaaaaaaaarche

With the other site, I TOTALLY disagree with putting the ENTIRE product line on the homepage. That is tacky and ugly and cluttered.

I don't think it HAS to look tacky, ugly and cluttered. They way they've done, it does.

I was thinking more from a customer's perspective. Would a customer know what a C20 Controller or an OK1 Hydraulic Oil Cooler is? Or what category they would come under? Or would a picture of it be more useful? How would they navigate to get to the product they want? How many clicks does it take? etc.

Without knowing the type of people going to the site, it's difficult to comment.

Hope you see what I mean.